Mahisha Dellinger, a multi-ethnic woman and the founder of CURLS, understands the need of naturally curly hair. Her passion for hair care began at an early age. Finding the right products for her curly hair type posed an interesting challenge…a challenge that was rarely victorious, and always costly. The products that claimed to be THE solution for her curly hair were not created with her hair type in mind. She became exhausted from her search for the "right product" for her naturally curly hair.
While the multi-racial population continued to grow, there were not any products on the market created just for mixed hair women and girls. Therefore, Mahisha was forced to create her own kitchen concoctions to meet her hair care needs. Soon friends and family began to request samples of her homemade coconut oil treatments, jojoba moisturizer, and leave in conditioner.
Over the years, she spent thousands of dollars on hair care, but she never found a complete line for her hair type…so she created one! Mahisha collaborated with leading cosmetic experts to develop CURLS. Her intense desire to create a remarkable line for a growing, yet overlooked audience, coupled with the extensive chemistry background of her colleagues proved to be a winning combination.